Cultural Material: LStudio from imaginary forces

L studio is a new website Imaginary Forces created for Lexus. Normally I'm not a fan about sponsored web because 1,most of the time they are just bunch of empty, no soul content wrapped up with good looking visuals. 2, creating that kind of crap was my old job and I know too well how fake and boring this kind of stuff should/can be.

However this one is pretty different. The site basically is consisting of bunch of great quality narratives. From comedy series , short urban love story to PSA animation about environmental issue. It's like a small channel with selected short films without having annoying commercials jumping around trying to brainwash you how awesome Lexus is.. I really enjoyed watching the hilarious Web Therapy series as well as the PSA visual effect piece. For me its a great precedent that having fun to look at.

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