PSA precedents collection+some makings

By showing support group, Stand Up to Cancer is a campaign about gaining awareness and support toward people with cancer from the public.
The PSA shows a lot of Hollywood stars and different groups of people standing up showing their supportive attitude toward fighting cancer. I think in this case the target audience of their setting is not only the general public but also people who suffer from cancer.
Same strategy was also adapted by American cancer society. The Making Stride Against Breast Cancer campaign has very similar approaches with Stand Up to Cancer campaign: showing the positive support from others, either people also been through breast cancer or people who care about this issue.
These two PSA show another type of strategy to change people’s attitude and to gain attention.

website
watch clip

Making strides against breast cancer
website
promotional piece

PSA from MSF.(Medecins Sans Frontieres) This animation shows how HIV started from a small group of people but spread rapidly and getting the whole society paid the unbearable price at the end. The way the director using visual metaphor is exactly what I am aiming at. It makes an abstract concept visually compelling and strong.

HIV PSA
website
film

Drinking awareness PSA made by BBDO New Zealand 2008
website
film

WSIB work safety PSA
website
film

Wear a helmet campaign
website
film

3 different PSA, done by AIP foundation (Vietnam helmet wearing public awareness campaign), AIAC(drinking awareness campaign) and WSIB. (Workplace safety public awareness campaign in Canada) Although talking about very different subjects, these three PSA have very similar strategy selling the concept. All of them show visually scary narrative in order to change people’s attitude.
These are good examples of showing audience something they usually just heard of. By actually visually showing the terrible results, or even the accident itself, the messages they try to spread out seems would be more likely to be taken seriously by the audience.
They are related to my project for two main reasons. First of all it’s about behavior/attitudes modification. Second, the strategy they took gives me some validations of visualizing something that normally is not easy to see in order to enhance the message.

PSA website promoting healther recipes and eating habits

PSA research, a good resource site with lots of info

A Parent's Guide to the Teen Brain is about providing information through an entertaining mix of media — video, interactive segments, scenario-based role-playing experiences, expert advice, and practical tips. It illustrates the teen behavior and the big changes happening in teen brains. By doing so, the site offers parents the guideline to understand and guide their teen kids.
It’s a good example for me to look at how a PSA can tackle some complex issue with lots information in it. The use of mix media in this case really shows how different designs can work together to form the compelling message.

PSA websites+films

Matt Lambert wrote, directed and edited a stirring PSA/short fllm entitled “Footprint.”* Jellyfish Pictures handled all the animation, vfx and production. The official, cut-down version aired on The Discovery Channel. (quoted from motionographer.com )

Matt Lambert wrote and directed this animation PSA. By focusing on a dumped can and showing the audience the never-going-to-disappear feature of it, the director delivered his message clearly. This example shows how can we utilize animation to show something true but visually impossible to see and get the Idea more compelling and self-explanatory.

Creature Discomforts is a PSA campaign of Leonard Cheshire Disability (UK). The main goal of the campaign is also the goal of the organization: change public’s attitudes to disability.
The serial commercial pieces were created by studio Aardman Animations. They created several different sets of incarnate animal characters talking to the camera about how they, although with disabilities, live in very different ways than how the society would picture them.
The website contains games and forum to interact with it’s audience to enhance the message. It also contains the PSA animation pieces and the footages of the making of the animations.
I think this is strongly related to my project simply because their goal is to change attitudes in the society and took the same approach I would use. The idea of putting the actual message content into game and website context made me think of the possibility of using mixed media in my project.

An PSA created by aardman
clip01
clip02
http://www.creaturediscomforts.org/

PSA (fighting hunger) done by Daf

An PSA for Canada’s Heart and Stroke Foundation, done by NAKD

This PSA visualize the traumatic experience of victims who had been through sexual abuse during childhood as a sticky, gross looking creature that always entwines it’s host and harasses every happy moment the hosts have later on in their lives. This is a great example because part of my project also need to visualize something not visible in our minds, like feelings or experiences. This piece successfully depicted the negative, traumatic feelings inside human and transmitted the strength of the feeling to the audience.

http://www.dunkelziffer.de/home.html

watch film